Electric car thread

[onetrack]

Back to EV's - the original subject of this thread. Ford are going all-out to try and beat the Chinese EV onslaught with a new EV pickup. It means starting a whole new style of assembly line from scratch.

 

The Wall St Journal has the original full story, this part below is merely an excerpt. You need to pay a subscription to the WSJ to read the full article, but the excerpt provides the "guts" of the story.

 

QUOTE:

 

"Crews are preparing Ford's Louisville factory to make a planned line of EVs. Photo Credit: Houston Cofield for WSJ
The secret is now out as Ford races toward building its first model, a new truck it says will be nearly as fast as a Mustang, travel around 300 miles on a single charge and feature in-car technology to compete with Tesla and China. It’s aiming for a 2027 launch and a price tag of around $30,000, the cost of a Toyota Camry.

Getting there means tearing up a century of manufacturing practices in a notoriously hidebound industry. At stake for Ford is securing a future beyond the gas-guzzling pickups and SUVs that have long defined its bottom line.
The project had been kept quiet from its 2022 start, led by veterans from Tesla and Apple who worked on designs out of a California office. Ford eventually brought in some of its own employees to help execute the vision. The process was filled with misunderstandings and distrust as the techie outsiders worked to win over the risk-averse industry veterans.

To build these new EVs, the company must use fewer people and simpler parts, and dismantle decades of engineering inertia. Chief Executive Jim Farley is calling it Ford’s new “Model T moment.”

Rival automakers say overcoming China on EVs can’t be done, given their advantages: extensive government backing, low-cost labor and a massive head start.
With its new truck, Ford says it has eliminated thousands of feet of heavy copper wiring, cut out hundreds of parts, and made it 15% more aerodynamic than its other pickups.

The process included rethinking the assembly line, which Ford helped to pioneer. That process is traditionally iterative, slow and depends on scores of outside partners. On Ford’s new “assembly tree,” a modular system stamps out two massive, aluminum castings and a battery that get merged at the end of the process—closer to how Tesla and China’s automakers build EVs.

“We’ve never blown the whole thing up before and just started over,” Coffey said. “If and when we build this, we will rewire Ford.”

For a year, a team of 17—tiny by Ford standards—worked out a design for the first new EV. Their vision collided with Farley’s. He nixed the first vehicle the California team was developing, an SUV-type model. Build a midsize pickup instead, he told them. It fills a void in the EV market and will be a bigger hit with car buyers, he said.

Then they attacked Ford procedures and mandates the team deemed obsolete, or even nonsensical.
Field described one such rule. All Ford vehicles must be built with a slight lip above the opening to prevent rain from spilling in the window when a driver or passenger cracks it to smoke a cigarette. Nicknamed “smokers window,” it added aerodynamic drag, costing battery range. The new truck won’t have it.

Managers were fanatical about keeping Ford’s ranks away from the project. “There were so many times that I protected the team,” Clarke said, fearing that outsiders could slow the building momentum.
Dreaming up a design was one thing. Building it was another. That’s when Clarke and Field started recruiting company veterans to join its ranks. They sought out the misfits and malcontents within Ford—the type of people, Clarke said, chafing under Ford’s often-rigid structure.

The freewheeling phase is over now. At a sprawling factory in Louisville, Ky., where Ford used to build gas-powered SUVs, crews are working to set up tooling and the new trio of assembly lines to build the EV. The company tested about 30 hand-built prototypes to try to root out problems earlier in the process. Later this year, they plan to start building—then road-testing—the first factory-built models. Ford says the truck’s interior will be roomier than a compact crossover SUV’s.

Hyundai Motor CEO José Muñoz, asked recently whether it’s possible for an automaker to build a vehicle in the U.S. that competes with the Chinese, was unequivocal: “It is impossible,” he said."

 

 

The future of Ford will likely hinge on how effectively it can counter the Chinese car onslaught. I guess Ford is hoping this EV will pull a rabbit out of the hat for them.

IMO, they have left their run too late, the Chinese have a massive head start, and have virtually unlimited financing from Xi and the CCP. Only time will tell.

[onetrack]

Here's a short news video on Ford's new EV move - which goes against everything the Tangerine Toddler has been promising, as regards fossil fuel power in America.

 

 

 

[nomadpete]

Well, late to the party. So is Toyota.

 

I reckon it will hinge on Ford's ability to make better assembly robots than the present Chinese robots. Hence the 'T model' comparison.

 

Tech changes fast these days.

 

Good luck with that.

[facthunter]

Good on Yer for Trying anyhow.  Altthough Trump said "America doesn't have Many Geniuses.". Comforting to know?  ( But I don't reckon HE would Know anyhow).  Nev

[kgwilson]

It is not surprising that Ford are pursuing the EV pathway. Their earlier efforts were not that flash but the CEO Jim Farley went to China and airlifted a Xaiomi SU7 EV home which he uses as his daily drive.

 

AI Overview

 

Ford CEO Jim Farley has heavily praised and personally driven a Chinese-made electric car—the Xiaomi SU7—for over six months, describing it as a superior product and a "game changer". While calling it a "shocker" that Chinese EVs are ahead of Western rivals in efficiency and software, he is focusing on keeping them out of the U.S. market to protect domestic manufacturing. 

 

Key Takeaways Regarding Ford & Electric Cars:

 

1. The Daily Driver: Farley stated he did not want to give up the Chinese Xiaomi SU7, stating on the Fully Charged Podcast that he didn't want to switch to a U.S.-made EV.

2. The Competitive Threat: Farley warned in 2025 and 2026 that Chinese automakers are "completely dominating" with superior products. He called their competition an existential threat on steroids compared to the 1980s Japanese auto boom.

3. Ford's Pivot: To compete, Ford has created a specialized, independent "Skunk Works" team in California tasked with developing a new, lower-cost EV platform to compete with Chinese competitors.

4. Upcoming Focus: Ford is planning a $5 billion investment in EVs, focusing on a new midsize pickup truck. 

 

Despite his admiration for the technology, Farley has urged the U.S. government to prevent Chinese carmakers from bringing their vehicles to the U.S. to prevent a massive hit to American, and specifically Michigan, manufacturing jobs. 

[facthunter]

IF they were Dumped there, Ford's project would be dead in the water. They Know what they are up against. Trump should spend a week or 2 in CHINA. to open his eyes. Nev