Take look at this video watch the whole thing
This a idea that will make these guys millions...mind you he has that already. The Kickstart website is a website that you float your ideas on and people pledge money to support it to get it up and going and usually you get something that the idea is as a product when it is finished. You will see the money the guys wanted was $100,000 to get started but got so many subscribers they had to close it off at 1.3 MILLION......13 times over subscribed...and it a couple of aussies out of melbourne doing it
Mark