My good friend Chatty gave me the following answer:
Zen and the Art of Motorcycle Maintenance argues that the deepest satisfaction in life comes from caring engagement with what we do, rather than from chasing abstract goals or rigid ideologies: by reconciling the “classical” mindset (logic, analysis, technology) with the “romantic” mindset (intuition, aesthetics, immediate experience), Robert Pirsig proposes that Quality—an unnameable but real sense of what is good—arises when we pay attentive, responsible care to both our inner lives and the practical tasks before us, whether maintaining a motorcycle or living thoughtfully in the modern world.